Fat Rabbit

Find the Rabbit

Fat Rabbit is a thrift store in Louisville that sells second-hand clothing, accessories, records, books, and home goods. We make sure everything we sell is in good condition. Our goal is to help the environment by reducing water waste, carbon emissions, and marine pollution.

We also have our own brand that represents quality, nostalgia, and approachability. Our aim is to stand out in Louisville and spread the word about reducing our carbon footprint. Even though we're small, we hope to make a big impact.

-

The main focus of the rebrand is to focus on creating a series of lockups that help diversify the brand and elevate the primary logo. The new lockups will feature color, shape, and font that will help the brand stand out and connect with a wider audience.

We aim to create a more approachable and engaging brand that resonates with our community and emphasizes our commitment to sustainability. Through this rebrand, we hope to expand our reach and inspire others to join us in reducing their impact on the environment.